Bad Boy on the rise... Word on the nets is Diddy is launching his on own music-themed cable network at the end of the year. So... is this going to be part of the basic cable package or do I have to pay extra?
Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources.
Former MTV programming chief Andy Schuon is involved with Revolt, according to sources. In 2006, Schuon headed up a music channel called International Music Feed (IMF), which was acquired by Ovation TV before being discontinued.
A Comcast rep would not confirm Diddy's involvement, saying no announcements had been made on which among the "well over 100" proposals are getting the green light. The rep said discussions with the proposals' principals are ongoing, and that Comcast hoped to have an announcement soon.
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